More than a process, Build, Measure, Learn is a passion
Nicolas is an entrepreneurial professional with five years of experience in tech, specializing in data analytics and digital marketing. He has empowered numerous founders and stakeholders to make informed decisions through insightful analysis, visualization, and forecasting. Nicolas has also designed innovative experiments that have helped teams achieve significant impact. His strong business acumen, meticulous approach, and creative problem-solving skills make him an invaluable asset to any organization looking to challenge and transform the status quo.
Certifications
Author | "Critical Metrics: A Comprehensive Guide for Fast-Growing Companies" book
"Critical Metrics" is a concise yet powerful guide designed for everyone from C-level executives to data enthusiasts. This essential book demystifies the key metrics that are crucial for assessing product profitability and overall business performance.
Discover how to accurately calculate and leverage metrics like Customer Acquisition Cost, Customer Retention Rate, and Lifetime Value. Learn how these insights can drive strategic decisions and propel your business forward.
Unlock the power of metrics and elevate your business to new heights.
Order your copy now on Amazon!
Case Study : Driving European iOS podcast daily listener growth: How to secure podcast market leadership for Spotify
Dominate the European Podcast Market: Unveiling a data-driven strategy to make Spotify the go-to app for daily podcast listeners. Increase retention, personalize discovery, and ensure listeners never miss an episode.
“Make them successful” : Race to help new BlaBlaCar drivers find more passengers
Increased new driver trip success rate at BlaBlaCar by XX%. Led product discovery to identify roadblocks and design solutions. Proven ability to analyze data, conduct user interviews, and prioritize features for growth. (Agile/Scrum methodologies)
From Churn to Champions: How RFM Analysis Boosted Retention by 25%
Increased customer retention by 25% for a D2C beauty brand (name confidential) using RFM analysis and targeted email marketing campaigns. Improved customer segmentation led to data-driven marketing decisions and a 10% growth in customer lifetime value.
Pinned Blog Posts
I built and share for free a tool that predicts the resources and effort needed to achieve marketing and sales goals.
Learn how to use this simple tool to refine feature value and get better prioritized results.
“Sustainable growth is a consequence, not a goal
The result of strategic alignment, collaboration, and a deep focus on learning and people.
People outside the company as well as people inside the company.”
